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# Share of Voice (SOV)

A brand's proportion of total citations across all competitors for a given query set. Calculated as: (Brand Citations / Total Citations) × 100. Indicates com...

A brand's proportion of total citations across all competitors for a given query set. Calculated as: (Brand Citations / Total Citations) × 100. Indicates competitive AI visibility position.

**Example:** In a query set of 50 questions, Brand X earned 25 citations while competitors earned 75 combined — a Share of Voice of 25%, indicating the brand is cited in one out of every four AI responses in the niche.


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