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# SEO

Search Engine Optimization — the practice of improving website visibility in traditional search engine results pages (SERPs). SEO encompasses technical infra...

Search Engine Optimization — the practice of improving website visibility in traditional search engine results pages (SERPs). SEO encompasses technical infrastructure, content quality, keyword targeting, backlink building, and user experience signals. While GEO focuses on AI citation, SEO remains foundational for organic traffic from Google, Bing, and other search engines.

**Example:** Optimising a page's title tag, meta description, H1 heading, and internal linking structure to rank higher for the keyword 'project management software' is a classic SEO practice.


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