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# Search Intent

The underlying goal behind a user's search query. The four primary types are: Informational (seeking knowledge), Navigational (finding a specific site/page),...

The underlying goal behind a user's search query. The four primary types are: Informational (seeking knowledge), Navigational (finding a specific site/page), Commercial (researching before a purchase), and Transactional (ready to take action). Matching content to search intent is critical for both SEO rankings and GEO citation rates.

**Example:** The query 'best GEO tools 2026' has commercial intent — the user is comparing options. A comparison article listing top tools with pros/cons matches this intent better than a generic definition page.


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