> Markdown for /glossary/people-also-ask. Visit the full page for interactive content.

[Back to glossary](/glossary)

# People Also Ask (PAA)

A Google SERP feature displaying related questions that expand on click to show brief answers with source links. PAA questions reveal user intent gaps and re...

A Google SERP feature displaying related questions that expand on click to show brief answers with source links. PAA questions reveal user intent gaps and represent high-value citation opportunities for both SEO and GEO. Content that directly answers PAA questions can be featured in these boxes and cited by AI Overviews.

**Example:** A search for 'what is GEO readiness score' triggers a PAA box with questions like 'How is GEO score calculated?' and 'What is a good GEO score?' — content answering these questions gets featured and cited.


---
*Content served via ServeMD for LLM consumption*