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# Mention Type

The classification of how a brand appears in an AI response: citation (direct reference with source link), recommendation (actively suggested), incidental (b...

The classification of how a brand appears in an AI response: citation (direct reference with source link), recommendation (actively suggested), incidental (briefly mentioned without endorsement), or none (not mentioned). Citation and recommendation mentions are the most valuable for GEO.

**Example:** In an AI response, Brand X appears as a 'citation' ('according to Brand X's research...'), Brand Y as a 'recommendation' ('we recommend using Brand Y...'), and Brand Z as 'incidental' ('tools like Brand Z exist...') — with citation and recommendation being the highest-value mentions.


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