> Markdown for /glossary/keyword-delta. Visit the full page for interactive content.

[Back to glossary](/glossary)

# Keyword Delta

The difference between a target site's keyword rankings and competitor rankings for the same query set. Keywords are categorised as gap (competitors rank, yo...

The difference between a target site's keyword rankings and competitor rankings for the same query set. Keywords are categorised as gap (competitors rank, you don't), overlap (both rank), or target-only (you rank, competitors don't). Quick wins are overlap keywords where small improvements yield significant gains.

**Example:** The keyword delta reveals 45 gap keywords (competitors rank but you don't), 12 overlap keywords, and 8 target-only keywords — with 6 quick wins in the overlap category.


---
*Content served via ServeMD for LLM consumption*