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# GEO

Generative Engine Optimization — the practice of optimising digital content so it is accurately cited and recommended by AI-powered search engines and large ...

Generative Engine Optimization — the practice of optimising digital content so it is accurately cited and recommended by AI-powered search engines and large language models (LLMs) such as ChatGPT, Gemini, Perplexity, and Claude. Unlike traditional SEO which targets ranking positions on SERPs, GEO targets citation, mention, and recommendation within AI-generated answers.

**Example:** A brand that structures its product pages with FAQ schema, entity-rich paragraphs, and comparison tables is more likely to be cited when a user asks ChatGPT "What is the best project management tool for agencies?"


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