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# Entity-Topic Gap Map

An analysis identifying entities and topic clusters that competitors cover but the target site does not. Each entity gap includes the entity type (person, pl...

An analysis identifying entities and topic clusters that competitors cover but the target site does not. Each entity gap includes the entity type (person, place, product, organisation, concept), who owns coverage, and the GEO relevance of adding it.

**Example:** The gap map shows competitors consistently mention 'Schema.org', 'JSON-LD', and 'structured data' in their GEO content — entities the target site has never covered despite high GEO relevance.


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