> Markdown for /glossary. Visit the full page for interactive content. # Glossary Definitions of key SEO and GEO terms. [ ### Model Probe Result The output of a model probe test, including the AI's full response text, whether the brand was mentioned, which competitors were mentioned, the mention type ... July 11, 2026 ](/glossary/model-probe-result)[ ### Engine Format Preferences The tendency of different AI engines to prefer certain content formats when selecting sources to cite. ChatGPT favours long-form guides, Gemini favours struc... July 11, 2026 ](/glossary/engine-format-preferences)[ ### Mention Type The classification of how a brand appears in an AI response: citation (direct reference with source link), recommendation (actively suggested), incidental (b... July 11, 2026 ](/glossary/mention-type)[ ### Model Probe A structured query sent to AI models to test whether a brand, domain, or specific content is cited in the response. Model probes are used in the Topicker AI ... July 11, 2026 ](/glossary/model-probe)[ ### AI Overview Google's AI-generated summary displayed at the top of search results, synthesising information from multiple sources to directly answer user queries. AI Over... July 11, 2026 ](/glossary/ai-overview)[ ### LLM Citations References that large language models include in their responses, pointing to specific web pages as sources. Unlike traditional search clicks, LLM citations ... July 11, 2026 ](/glossary/llm-citations)[ ### PerplexityBot Perplexity's web crawler that fetches real-time web content to provide up-to-date, cited answers. PerplexityBot actively crawls sites to find current informa... July 11, 2026 ](/glossary/perplexitybot)[ ### GPTBot OpenAI's web crawler that indexes publicly available web content for use in training and powering ChatGPT's responses. GPTBot respects robots.txt directives.... July 11, 2026 ](/glossary/gptbot)[ ### Claude Anthropic's AI assistant known for detailed, nuanced responses. Claude processes user queries using its training data and can reference web content when give... July 11, 2026 ](/glossary/claude)[ ### Perplexity An AI-powered answer engine that provides conversational responses with inline citations and source links. Perplexity actively crawls the web in real-time to... July 11, 2026 ](/glossary/perplexity)[ ### Gemini Google's AI model family powering AI Overviews in Google Search, the Gemini chatbot, and Vertex AI services. Gemini has direct access to Google's search inde... July 11, 2026 ](/glossary/gemini)[ ### ChatGPT OpenAI's conversational AI powered by GPT models (GPT-4o, GPT-4.5, etc.). ChatGPT answers user queries by synthesising information from its training data and... July 11, 2026 ](/glossary/chatgpt)[ ### Search Demand The volume of monthly searches for a specific keyword or topic. In the context of GEO, search demand helps prioritise which topics to create content for — hi... July 11, 2026 ](/glossary/search-demand)[ ### Retrieval Map A strategic content architecture where key pages are positioned as nodes in an interconnected knowledge graph, designed to align with how LLMs retrieve and c... July 11, 2026 ](/glossary/retrieval-map)[ ### Citation Density The concentration of citation-worthy elements within content — factual claims, statistics, definitions, expert quotes, and structured data that LLMs can extr... July 11, 2026 ](/glossary/citation-density)[ ### Content Velocity Planner The section of the Topicker report that maps a 12-month publishing schedule, specifying how many articles to publish each month, which topic clusters to focu... July 11, 2026 ](/glossary/content-velocity-planner)[ ### Satellite Content Supporting articles that cover specific subtopics within a topic cluster, linking back to the pillar page. Satellite content targets long-tail keywords and s... July 11, 2026 ](/glossary/satellite-content)[ ### Pillar Content A comprehensive, authoritative page covering a broad topic in depth, serving as the hub of a topic cluster. Pillar content links to satellite articles on sub... July 11, 2026 ](/glossary/pillar-content)[ ### CCAS Components The four sub-scores that make up a competitor's CCAS (Competitor Citation Authority Score): Citation Frequency (how often cited), Content Depth (entity richn... July 11, 2026 ](/glossary/ccas-components)[ ### Exploitable Gap Playbook A prioritised list of competitive opportunities ranked by effort and impact, derived from the gap analysis. Each opportunity includes a GEO tactic, SEO tacti... July 11, 2026 ](/glossary/exploitable-gap-playbook)[ ### Content Format Audit An analysis comparing the target site's content format profile against competitor averages, identifying format opportunities. Evaluates video presence, schem... July 11, 2026 ](/glossary/content-format-audit)[ ### Entity-Topic Gap Map An analysis identifying entities and topic clusters that competitors cover but the target site does not. Each entity gap includes the entity type (person, pl... July 11, 2026 ](/glossary/entity-topic-gap-map)[ ### Keyword Delta The difference between a target site's keyword rankings and competitor rankings for the same query set. Keywords are categorised as gap (competitors rank, yo... July 11, 2026 ](/glossary/keyword-delta)[ ### GEO Visibility Benchmark A comparison of the target site's GEO score against competitor averages, showing the gap and relative position. Includes analysis of citation types competito... July 11, 2026 ](/glossary/geo-visibility-benchmark)[ ### Competitor Profile A detailed analysis of a competitor's GEO and SEO positioning, including their CCAS score, content strategy, strengths, weaknesses, geo gaps, and SEO gaps. U... July 11, 2026 ](/glossary/competitor-profile)[ ### Competitive Intelligence (CCAS) Competitor Citation Authority Score — a 0–100 metric evaluating competitor AI visibility across four dimensions: Citation Frequency, Content Depth, Technical... July 11, 2026 ](/glossary/competitive-intelligence)[ ### Semantic HTML Using HTML elements according to their intended meaning (e.g.,
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