> Markdown for /docs/understanding-your-first-report. Visit the full page for interactive content.

[Back to docs](/docs)

⚡ Getting Started5 min read

# Understanding Your First Report

On this page

## Report Overview

Every Topicker report is organised into four main tabs: GEO Scorecard, Content Playbook, Technical Fixes, and Insights & Actions. Each tab provides a different lens on your website's content strategy, from high-level readiness scores to granular optimisation opportunities.

## GEO Scorecard

The GEO Scorecard tab contains your GEO Health Overview with a radar chart showing scores across five weighted dimensions: Entity Density, Structure Score, Format Score, Freshness Score, and Authority Signals. Below the chart you'll find your E-E-A-T Scorecard and Quick Wins — prioritised recommendations for immediate improvement.

## Content Playbook

The Content Playbook tab shows your Topical Analysis with content clusters and gaps, plus the Content Velocity Planner. This section maps your existing content into thematic clusters and identifies opportunities where creating well-structured content can establish topical authority quickly.

## Technical Fixes

The Technical Fixes tab includes the Zero-Click Threat Assessment, Entity Coverage Map, and a comprehensive Technical SEO panel covering schema recommendations, llms.txt audit, site architecture analysis, and core web vitals. Each recommendation is prioritised by impact-to-effort ratio.

## Insights & Actions

The Insights & Actions tab contains the AI Insights Panel with a gap opportunity matrix, exploitable gap playbook, and 12-month findability forecast. This section consolidates all competitive intelligence into prioritised, actionable strategies and projects your GEO score trajectory over time.


---
*Content served via ServeMD for LLM consumption*